There's a multitude of benefits to having a blog for your business.
The first of these benefits is SEO
, or search engine optimization. SEO is about how to get your site to rank higher on search engines such as Google. Google is still the market leader
for consumers to discover products and services no matter what industry you're in, which is why SEO is so important.
SEO is huge when it comes to getting your brand out there to the masses. Having a blog is one of the best ways to do that because you can post frequently on your site. These posts are then published, which makes them searchable by search engines
like Google and Bing. Since Google is the most popular search engine out there, having good SEO will ensure your brand is visible in Google searches.
One of the best things about blogging is that it's an excellent way to increase your website's SEO. Search engines love fresh content
and blogs are all about providing new content regularly.
To have a winning SEO strategy for your blog, you need to write content on your company's most important keywords. Keywords are the search terms that people use when they are doing a Google (and other major search engines) search, and then clicking on the links that appear in their results.
For example, if you run an online flower delivery company called "Flowers R Us" you should post articles with keywords like "local flower delivery near me," "buy flowers online," and more.
By ranking high for your most important keywords, you will get more organic traffic to your website which can create more leads, more demos, and more customers.
A benefit of blogging for keywords is that the inbound organic traffic you get from it is compounding. There's typically an average amount of searches for every keyword per month, and if your content is high quality, your content will rank for the top of those keywords every month. When you rank for the top of your keywords every month, your organic traffic compounds.
If your ten target keywords each have an average of 200 searches per month, and if you rank in the top ten for all of those keywords, then there'll be 2,000 searchers per month who at least see your content on Google. Because your content will remain informative and relevant, it will more than likely remain highly ranked, making the organic traffic compounding.
One month it's 2,000 searchers, the next month it's 4,000 searchers, and so on. By the sixth month, as many as 12,000 searchers can see your content on Google!